Client: McGuffin Creative Group
Project: Feature for Mayo Magazine
It was a delight to work with the talented teams at Mayo Clinic and McGuffin Creative Group, Inc. on this story about how Mayo Clinic is using robotics to make chemotherapy safer for patients and staff. Read the story.
Client: UW Health
Project: Web copy
In 2024, UW Health hired me to create or rewrite several web pages related to sensitive health topics, with a goal of making the content warm and reassuring for patients. See a sample of that work on the Integrated Specialty Care for Women page.
Client: Froedtert & the Medical College of Wisconsin
Project: Feature story for Froedtert Today
I am passionate about the power of academic medicine and love to illustrate the impact through patient stories. This particular story underscored the importance of a routine dental checkup that led to lifesaving cancer care.
Client: University of Pennsylvania/Penn Medicine
Project: Feature story for Penn Medicine Magazine
Academic medicine is the sweet spot of my background in education and health care. I enjoyed learning about this fascinating graduate course, which applies human-centered design thinking to improve Penn Medicine’s clinical spaces. Read the story.
Client: University of Wisconsin-Madison School of Human Ecology
Project: Website story
I often write about health care and science research, so it was a delightful change of pace to write about this impressive textile collection housed at the University of Wisconsin-Madison’s School of Human Ecology. If you love the textile arts, check out this collection the next time you’re in Madison. Read the story.
Client: Children’s Cancer Research Fund
Project: Blog and print piece
I’ve had the privilege of interviewing brilliant scientists nationwide for Children’s Cancer Research Fund. With every profile, I learn something new, get inspired and feel even more grateful to those who work and invest in pediatric research. I was especially touched by the story behind the science in my latest post for CCRF’s blog. Read the story.
Client: Children’s Wisconsin
Project: Community health needs assessment and community health implementation strategy reports
Every few years, I work with the Children’s team to help develop informative, engaging, data-driven reports that detail the most pressing health needs of Wisconsin kids and that show how Children’s Wisconsin is taking action to address those needs. The reports are required by the IRS but are also an important communication tool for current and potential partners, community leaders and other key stakeholders. For this complex project, I wrote much of the copy myself, rewrote/edited down sections provided by subject matter experts, and pulled it all together into a cohesive whole. See an example of one of the reports from 2022.
Client: University of Wisconsin-Madison School of Pharmacy
Project: I’ve been fortunate to have many regular and long-term clients over the years, and the UW School of Pharmacy is among them. As one of the top-ranked pharmacy schools in the nation, it is a powerhouse of research, and I’m always fascinated by the faculty’s latest discoveries. This profile is one of many that I’ve written for the school.
Client: Loyola University Chicago’s Office of Strategy and Innovation
Project: Early development of the strategic plan
In early 2020, Loyola hired me to help create an informative and inspiring strategic plan to guide Loyola’s work over the next five years. To develop the early drafts, I reviewed extensive background materials, attended steering committee meetings, and worked closely with the senior vice president for strategy and innovation. Then the COVID-19 pandemic hit, and the project was paused. Loyola later resumed workshopping the strategic plan with various stakeholders until it was finalized in fall of 2021. You can see a sample of my writing on this page.
Client: Alverno College
Project: Alumni magazine story
Not surprisingly, I wrote a lot about COVID-19 in 2020 — everything from patient communications for health care orgs to features for alumni magazines. But it was this interview with an ICU nurse on the front lines of the pandemic that I couldn’t stop thinking about for days afterward. Read the story.
