Nicole Sweeney Etter

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Speaking up from the front lines

June 16, 2020 by Nicole Sweeney Etter

Client: Alverno College

Project: Alumni magazine story

Not surprisingly, I wrote a lot about COVID-19 in 2020 — everything from patient communications for health care orgs to features for alumni magazines. But it was this interview with an ICU nurse on the front lines of the pandemic that I couldn’t stop thinking about for days afterward. Read the story.

Filed Under: Health care marketing, Profiles & features, Work

About Nicole Sweeney Etter

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Who am I? A former journalist turned marketing writer. An AP Style devotee. A lover of Milwaukee, old houses, cats, chocolate and Masterpiece Theatre (not necessarily in that order). Here's my life story in 200 or so words.

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