Nicole Sweeney Etter

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Creatively engineering the emergency department

November 11, 2024 by Nicole Sweeney Etter

Client: University of Pennsylvania/Penn Medicine

Project: Feature story for Penn Medicine Magazine

Academic medicine is the sweet spot of my background in education and health care. I enjoyed learning about this fascinating graduate course, which applies human-centered design thinking to improve Penn Medicine’s clinical spaces. Read the story.

Filed Under: Education marketing, Health care marketing, Profiles & features, Work

About Nicole Sweeney Etter

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Who am I? A former journalist turned marketing writer. An AP Style devotee. A lover of Milwaukee, old houses, cats, chocolate and Masterpiece Theatre (not necessarily in that order). Here's my life story in 200 or so words.

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