Client: Alverno College
Project: Alumni magazine story
Not surprisingly, I’ve been writing a lot about COVID-19 this year — everything from patient communications for health care orgs to features for alumni magazines. But it was this interview with an ICU nurse on the front lines of the pandemic that I couldn’t stop thinking about for days afterward. Read the story.
MSOE website
Client: Milwaukee School of Engineering
Project: Website
Faced with a looming deadline for a new website launch, MSOE asked me to rewrite dozens of high-level web pages to make them more complete, engaging and persuasive for prospective students and other website visitors. Some of the pages I worked on included the Admissions, Academics, Campus Experience, and MSOE Advantage sections.
Children’s Hospital of Wisconsin feature story
Client: Children’s Hospital of Wisconsin
Project: Feature story
In the cardiac community, it’s well known that Children’s Hospital of Wisconsin played a pivotal role in transforming survival rates for kids with hypoplastic left heart syndrome, one of the most severe heart defects. But the hospital had never captured and shared the full, behind-the-scenes story of its pioneering cardiac research for a lay audience, and the hospital’s leadership wanted a narrative feature to commemorate this important part of its history. The story was shared online and distributed as a booklet at an event that celebrated the Herma Heart Institute’s new name and the conclusion of a successful fundraising campaign. As the mom of a child with heart defects, I found this project especially meaningful, and it was a true gift to be able to tell this important story. See the PDF.
UW Health e-newsletter content
Client: University of Wisconsin Hospitals & Clinics
Project: E-newsletter content
Nearly every month, I write an article or two showcasing UW Health’s expertise on a variety of topics. And after every interview, my husband and kids have to listen to me gush about all the interesting tidbits I’ve learned. I can’t help it — I can get fascinated by any topic! Read a recent article about managing back pain.
Alumni award profiles
Client: University of Wisconsin-Madison/Wisconsin Alumni Association
Project: Profiles of the 2015 “Forward under 40” award winners
There’s nothing like an alumni awards project to make me feel woefully unaccomplished by comparison! Seriously, though, it’s a treat to write about a university’s most successful and inspiring alumni, and I loved learning the stories behind this year’s “Forward under 40” honorees. I wrote all eight profiles for the Wisconsin Alumni Association website, including this one.
Children’s Hospital website
Client: Children’s Hospital of Wisconsin
Project: Content for redesigned website
Facing a major website redesign, Children’s Hospital of Wisconsin asked for my help revamping the research section of its site. I analyzed more than 100 existing web pages and recommended which ones should be deleted, moved to the intranet, rewritten or reorganized to better serve the website’s key audiences — families, medical professionals and prospective donors. I rewrote the research landing page and created other new pages, and I interviewed some of the hospital’s top researchers for a series of profiles that showcased the fascinating research happening in pediatric cancer, heart care, diabetes and other areas. I also revised existing content to improve readability and search engine optimization. It was an interesting and rewarding project, and I was proud to help tell the story of one of the nation’s top-ranked children’s hospitals.
