Client: Children’s Hospital of Wisconsin
Project: Feature story
In the cardiac community, it’s well known that Children’s Hospital of Wisconsin played a pivotal role in transforming survival rates for kids with hypoplastic left heart syndrome, one of the most severe heart defects. But the hospital had never captured and shared the full, behind-the-scenes story of its pioneering cardiac research for a lay audience, and the hospital’s leadership wanted a narrative feature to commemorate this important part of its history. The story was shared online and distributed as a booklet at an event that celebrated the Herma Heart Institute’s new name and the conclusion of a successful fundraising campaign. As the mom of a child with heart defects, I found this project especially meaningful, and it was a true gift to be able to tell this important story. See the PDF.