Nicole Sweeney Etter

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Medical College of Wisconsin annual report

January 31, 2016 by Nicole Sweeney Etter

MCW annual report coverClient: The Medical College of Wisconsin

Project: 2015 annual report

The challenge: Report and write seven stories — requiring interviews with nearly 20 extremely busy doctors and medical students — in a little more than two weeks. Despite the tighter-than-usual timeline, I got it done (I did begin my career as a daily newspaper reporter, after all), and the client was thrilled with the result. See the PDF.

Filed Under: Education marketing, Health care marketing, Work

About Nicole Sweeney Etter

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Who am I? A former journalist turned marketing writer. An AP Style devotee. A lover of Milwaukee, old houses, cats, chocolate and Masterpiece Theatre (not necessarily in that order). Here's my life story in 200 or so words.

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