Client: University of Wisconsin-Milwaukee
Project: Full suite of new admissions materials for Fall 2013
I’ve always loved admissions writing, and I had a lot of fun working closely with UWM’s admissions and marketing teams to create a slew of new, targeted recruitment pieces for out-of-state students, parents of prospective students, adult/nontraditional students, and military veterans. I helped develop the marketing plan and messaging for those audiences and served as lead writer on a number of new viewbooks and other admissions-related brochures — this picture shows just a sampling of the print pieces involved. I also rewrote existing letters, postcards, and e-communications directed at prospective and admitted students. The campaign was well received, and it recently won a gold award in the Educational Advertising Awards in the “Total Recruitment” category. See PDFs of:
