Nicole Sweeney Etter

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Your self-guided tour starts here

May 7, 2012 by Nicole Sweeney Etter

stealth-visitorClient: Marquette University Office of Marketing and Communication

Project: Brochure

Marquette was searching for a way to reach the so-called “stealth visitor,” the prospective student who isn’t on the mailing list and doesn’t want to take the official tour — but who does drop by campus to wander through on his or her own. Paired with an eye-catching display, this piece captures the essentials of Marquette, from academic bragging points to student organizations to application info, plus a fun illustrated map to ensure visitors hit the highlights of campus and beyond. See the PDF.

Filed Under: Education marketing, Work

About Nicole Sweeney Etter

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Who am I? A former journalist turned marketing writer. An AP Style devotee. A lover of Milwaukee, old houses, cats, chocolate and Masterpiece Theatre (not necessarily in that order). Here's my life story in 200 or so words.

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