Client: Alverno College Admissions
Project: Two-sided fact sheets about each of the majors
As a former reporter, I can get interested in almost any subject, and I especially love learning about people’s work and passions. So I’ve had a lot of fun spending the past year interviewing Alverno faculty and alumnae from a variety of disciplines, ranging from business to chemistry to art therapy, for a series of fact sheets aimed at prospective students. Read a sample.
Client: The Medical College of Wisconsin
Project: Series of articles for MCW’s Medium website
I reported and wrote several long-form features that illustrate the Medical College’s impact on the community. One of my favorite stories was about how the college is working to improve access to mental health services. I was shocked to learn that the majority of counties in Wisconsin and more than half of counties nationwide have no practicing child psychiatrist, leading to wait times of 6-12 months or even more. Fortunately, MCW faculty have found creative ways to get kids the help they need. Read the story.
Client: The Medical College of Wisconsin
Project: 2015 annual report
The challenge: Report and write seven stories — requiring interviews with nearly 20 extremely busy doctors and medical students — in a little more than two weeks. Despite the tighter-than-usual timeline, I got it done (I did begin my career as a daily newspaper reporter, after all), and the client was thrilled with the result. See the PDF.
Client: Our UW Health e-newsletter/University of Wisconsin Hospitals & Clinics
Project: Web story, July ’15
Everyone’s heard of rehab, but how much do you know about “prehab”? It turns out that a prehabilitation routine can be critical to speeding up your recovery after surgery. For this story for UW Health’s e-newsletter and website, I got some great tips from UW Health’s experts and a patient. Read the story online.
Client: Envision/Little Company of Mary Hospital Foundation in Chicago
Project: Feature stories, July ’15
A Chicago design firm, Design360, asked me to help produce the content for this donor publication. I wrote the planned giving article, which tells the stories of donors who have included the hospital’s foundation in their estate plans, as well as the article about the Beverly Breast Cancer Walk and accompanying sidebar. See the PDF.
Client: Froedtert Today magazine/Froedtert & the Medical College of Wisconsin
Project: Feature story, May ’15
After a motorcycle accident left a Fond du Lac man’s leg shattered, he turned to the experts at Froedtert for emergency surgery and followup care. Read the story online.
Client: University of Wisconsin-Madison/Wisconsin Alumni Association
Project: Profiles of the 2015 “Forward under 40” award winners
There’s nothing like an alumni awards project to make me feel woefully unaccomplished by comparison! Seriously, though, it’s a treat to write about a university’s most successful and inspiring alumni, and I loved learning the stories behind this year’s “Forward under 40” honorees. I wrote all eight profiles for the Wisconsin Alumni Association website, including this one.
Client: UU World magazine/Unitarian Universalist Association
Project: Feature story, Spring ’15
This 16-year-old swimmer, who recently set a world record, might be the most determined teen I’ve ever met. My favorite quote: “The jellyfish stings were a good distraction from everything else that was going on. It was only bad when they stung me in the nose or ears.” Read the story online.
Client: University of Wisconsin-Milwaukee
Project: Brochure, website and emails
UWM already educates more online students than any other university in Wisconsin, but it was looking for a refresh of its marketing copy to grow its online student base even more. In addition to updating UWM Online’s existing brochure, I wrote new landing page copy for the UWM Online website and revised interior pages to make them more compelling. I also interviewed online students from a variety of programs to get new testimonials for the print piece and website, and I wrote promotional emails targeting specific subsets of prospective students.
Client: Alverno College
Project: Content for 2013-14 annual report
It has been an exciting year at this Catholic women’s college as Alverno completed the first phase of a $30 million capital campaign, its largest construction project since the current campus was built in the 1950s. To capture that spirit of excitement and growth, this year’s annual report focused on the theme of continuous improvement. I wrote the bulk of the copy, from pages 6-36, and told the story of Alverno’s past year through student profiles, descriptions of the newly renovated spaces and other highlights from the past year. See the PDF.
