Nicole Sweeney Etter

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Speaking up from the front lines

June 16, 2020 by Nicole Sweeney Etter

Client: Alverno College

Project: Alumni magazine story

Not surprisingly, I’ve been writing a lot about COVID-19 this year — everything from patient communications for health care orgs to features for alumni magazines. But it was this interview with an ICU nurse on the front lines of the pandemic that I couldn’t stop thinking about for days afterward. Read the story.

Filed Under: Profiles & features, Web content, Work

MSOE website

January 27, 2019 by Nicole Sweeney Etter

Client: Milwaukee School of Engineering

Project: Website

Faced with a looming deadline for a new website launch, MSOE asked me to rewrite dozens of high-level web pages to make them more complete, engaging and persuasive for prospective students and other website visitors. Some of the pages I worked on included the Admissions, Academics, Campus Experience, and MSOE Advantage sections.

Filed Under: Web content, Work

Children’s Hospital of Wisconsin feature story

December 1, 2017 by Nicole Sweeney Etter

Client: Children’s Hospital of Wisconsin

Project: Feature story

In the cardiac community, it’s well known that Children’s Hospital of Wisconsin played a pivotal role in transforming survival rates for kids with hypoplastic left heart syndrome, one of the most severe heart defects. But the hospital had never captured and shared the full, behind-the-scenes story of its pioneering cardiac research for a lay audience, and the hospital’s leadership wanted a narrative feature to commemorate this important part of its history. The story was shared online and distributed as a booklet at an event that celebrated the Herma Heart Institute’s new name and the conclusion of a successful fundraising campaign. As the mom of a child with heart defects, I found this project especially meaningful, and it was a true gift to be able to tell this important story. See the PDF.

Filed Under: Print marketing collateral, Profiles & features, Web content, Work

Alverno College viewbook

September 13, 2017 by Nicole Sweeney Etter

Client: Alverno College Admissions

Project: Undergraduate viewbook

Alverno was looking for a fresh perspective on its viewbook, which previously had a more institutional tone that didn’t reflect the warm, friendly vibe of its campus. I rewrote the copy to make it snappier and more inspiring, with lots of small copy blocks and bolded phrases to pull in teens and parents with short attention spans. See the PDF.

Filed Under: Print marketing collateral, Work

Alverno College program sell sheets

June 7, 2017 by Nicole Sweeney Etter

Client: Alverno College Admissions

Project: Two-sided fact sheets about each of the majors

As a former reporter, I can get interested in almost any subject, and I especially love learning about people’s work and passions. So I’ve had a lot of fun spending the past year interviewing Alverno faculty and alumnae from a variety of disciplines, ranging from business to chemistry to art therapy, for a series of fact sheets aimed at prospective students. Read a sample.

Filed Under: Print marketing collateral, Work

Medical College of Wisconsin annual report

January 31, 2016 by Nicole Sweeney Etter

MCW annual report coverClient: The Medical College of Wisconsin

Project: 2015 annual report

The challenge: Report and write seven stories — requiring interviews with nearly 20 extremely busy doctors and medical students — in a little more than two weeks. Despite the tighter-than-usual timeline, I got it done (I did begin my career as a daily newspaper reporter, after all), and the client was thrilled with the result. See the PDF.

Filed Under: Print marketing collateral, Work

UW Health e-newsletter content

October 31, 2015 by Nicole Sweeney Etter


Client:
 University of Wisconsin Hospitals & Clinics

Project: E-newsletter content

Nearly every month, I write an article or two showcasing UW Health’s expertise on a variety of topics. And after every interview, my husband and kids have to listen to me gush about all the interesting tidbits I’ve learned. I can’t help it — I can get fascinated by any topic! Read a recent article about managing back pain.

Filed Under: Service stories, Web content, Work

Little Company of Mary Hospital Foundation

October 31, 2015 by Nicole Sweeney Etter

LCMEnvision15CoverClient: Envision/Little Company of Mary Hospital Foundation in Chicago

Project: Feature stories, July ’15

A Chicago design firm, Design360, asked me to help produce the content for this donor publication. I wrote the planned giving article, which tells the stories of donors who have included the hospital’s foundation in their estate plans, as well as the article about the Beverly Breast Cancer Walk and accompanying sidebar. See the PDF.

Filed Under: Print marketing collateral, Profiles & features, Work

Deer meets motorcycle

October 31, 2015 by Nicole Sweeney Etter

FroedtertTodayClient: Froedtert Today magazine/Froedtert & the Medical College of Wisconsin

Project: Feature story, May ’15

After a motorcycle accident left a Fond du Lac man’s leg shattered, he turned to the experts at Froedtert for emergency surgery and followup care. Read the story online.

Filed Under: Print marketing collateral, Profiles & features, Work

Alumni award profiles

March 6, 2015 by Nicole Sweeney Etter

Forward-Under-40Client: University of Wisconsin-Madison/Wisconsin Alumni Association

Project: Profiles of the 2015 “Forward under 40” award winners

There’s nothing like an alumni awards project to make me feel woefully unaccomplished by comparison! Seriously, though, it’s a treat to write about a university’s most successful and inspiring alumni, and I loved learning the stories behind this year’s “Forward under 40” honorees. I wrote all eight profiles for the Wisconsin Alumni Association website, including this one.

Filed Under: Profiles & features, Web content, Work

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Who am I? A former journalist turned marketing writer. An AP Style devotee. A lover of Milwaukee, old houses, cats, chocolate and Masterpiece Theatre (not necessarily in that order). Here's my life story in 200 or so words.

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