Clear, crisp writing and meticulous editing. Moving readers to action. Telling stories that matter.

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Children’s Hospital website

Children’s Hospital website

Client: Children's Research Institute
Company: Children's Hospital of Wisconsin
Work: Content for redesigned website
One of my favorite projects of the past year involved Children's Hospital of Wisconsin, an organization that is close to my heart. Facing a major website redesign, Children's asked for my help revamping the research section of its site. I analyzed more than 100 existing web pages and made recommendations on which pages should be deleted, moved to the intranet, rewritten or reorganized to better serve the website's key audiences — families, medical professionals and prospective donors. I rewrote the research landing page and created other new pages, and I interviewed some of the hospital's top researchers for a series of profiles that showcased the fascinating research happening in pediatric cancer, heart care, diabetes and other areas. I also revised existing content to improve readability and search engine optimization. It was an interesting and rewarding project, and I was proud to help tell the story of one of the nation's top-ranked children's hospitals.
Undergraduate admissions campaign

Undergraduate admissions campaign

Client: University Relations
Company: University of Wisconsin-Milwaukee
Work: Full suite of new admissions materials for fall 2013
I've always loved admissions writing, and so I had a lot of fun working closely with UWM's admissions and marketing teams to create a slew of new recruitment pieces aimed at key audiences, including out-of-state students, parents of prospective students, adult/nontraditional students, and military veterans. I helped develop the marketing plan and messaging for the various audiences and served as lead writer on a number of new viewbooks and brochures — this picture shows just a sampling of the print pieces involved. I also rewrote existing letters, postcards, and e-communications directed at prospective and admitted students. The campaign was well received, and it recently won a gold award in the Educational Advertising Awards in the "Total Recruitment" category. See PDFs of:
Pigment prejudice

Pigment prejudice

Client: On Wisconsin magazine
Company: University of Wisconsin-Madison
Work: Feature story, November '13
I knew nothing about the plight of Tanzania's albino children until I met a pair of inspiring UW grads who have made it their mission to build a refuge for these children. What I learned haunts me still, but I'm also grateful for the opportunity to tell this important story. Read the story online.
Harmony, the “un-church”

Harmony, the “un-church”

Client: UU World magazine/Unitarian Universalist Association of Congregations
Work: Feature story, November '13
I've profiled countless individuals over the years, but this was the first time I ever profiled a church. The national headquarters of the Unitarian Universalist denomination sent me to Cincinnati to write about Harmony, an innovative, fast-growing, lay-led community that was named one of the UUA's "Breakthrough Congregations" for 2013. Read the story online.
Engineering beyond boundaries

Engineering beyond boundaries

Client: Office of Marketing and Communication/College of Engineering
Company: Marquette University
Work: Cover story, October '13
How do you capture a college's global impact? To make a broad topic more concrete, I crafted this feature story around a series of vignettes that spotlighted the work of Marquette's engineering students and faculty around the world. This reporting-intensive story required a dozen interviews. See the PDF.