Children’s Hospital website
Client: Children's Research Institute
Company: Children's Hospital of Wisconsin
Work: Content for redesigned website
One of my favorite projects of the past year involved Children's Hospital of Wisconsin, an organization that is close to my heart. Facing a major website redesign, Children's asked for my help revamping the research section of its site. I analyzed more than 100 existing web pages and made recommendations on which pages should be deleted, moved to the intranet, rewritten or reorganized to better serve the website's key audiences — families, medical professionals and prospective donors. I rewrote the research landing page
and created other new pages, and I interviewed some of the hospital's top researchers for a series of profiles
that showcased the fascinating research happening in pediatric cancer, heart care, diabetes and other areas. I also revised existing content to improve readability and search engine optimization. It was an interesting and rewarding project, and I was proud to help tell the story of one of the nation's top-ranked children's hospitals.