Nicole Sweeney Etter

Building sustainable community

Client: Dividend magazine
Company: University of Michigan's Stephen M. Ross School of Business
Work: Feature story, spring '13

I profiled the dynamic Michigan alumna responsible for turning an abandoned brownfield into one of Milwaukee's most exciting and green commercial real estate projects. Read the story online.

Alumni award bios

Client: Office of Marketing and Communication
Company: Marquette University
Work: Alumni profiles for print collateral and Web

I like to interview subjects in person whenever possible, but for this project, my challenge was to create engaging and readable profiles of the university's alumni award winners based only on corporate bios, their answers to a questionnaire, and whatever other supporting materials I could find. This project also allowed my organizational skills to shine as I juggled nearly 20 profiles at once, including securing the approval of all subjects. I handled the profiles for the all-university award winners and the winners from the College of Business Administration, College of Communication and Law School. See a sample of the finished product.

Beer and wine with a splash of chiaroscuro

Client: LuxEsto magazine
Company: Kalamazoo College
Work: Feature story, spring '13

I profiled the alumni couple behind Milwaukee's first painting bar for the K College alumni magazine. See the PDF.

Bye-bye mush!

Client: Kiwi Magazine
Company: May Media Group
Work: Service story, Feb. '13

Who says babies need to start on purees? I covered the baby-led weaning approach to solids for the nutrition section of this national parenting magazine. See the PDF.

7 cooking mistakes new couples make

Client: TheNest.com
Company: XO Group, Inc.
Work: Service story, Jan. '13

I'm a few years out of the newlywed stage, but I still learned a kitchen trick or two while reporting this story, which was also syndicated through Yahoo. Read the story online.